Do I need an app?

No matter what type of event you are hosting, you should always keep in mind the key objectives of your event when thinking about a mobile app.

Consider these strategic goals for your event.

Inform Attendees

  • Display even the most complex, multi-track, concurrent-session agendas in a simple filterable format
  • Update attendees with real-time alerts and broadcast push messaging
  • Provide in-app storage of conference documents and abstracts for future viewing
  • Simplify venue navigation with interactive in-app maps
  • Track and report attendees' progress as they earn continuing education credits

Connect Attendees, Exhibitors & Sponsors

  • Improve live audience feedback at event and in-session via live polls and Q&A
  • Encourage the free flow of ideas with in-app discussion boards
  • Provide in-app storage of conference documents and abstracts for future viewing
  • Provide in-app instant messaging platform for attendees and exhibitors
  • Empower attendees to use the app as a virtual business card for contact exchange by scanning in-app QR codes
  • Spark conversations around shared interests via detailed attendee profiles
  • Drive check in traffic to exhibit booths for lead generation purposes

Delight Attendees & Strengthen Brand

  • Enable attendees to post, see, and comment on photos in-app
  • Make participation fun by enabling attendees to earn badges for using the app
  • Showcase all event-related Twitter activity in the app
  • Enhance brand by enabling attendees to share app content on social media
  • Broaden brand and showcase attendee engagement with a venue "social wall"
  • Extend brand with configurable and modular app design

Increase Event Revenue and Cut Costs

  • Drive revenue through the mobile app by selling sponsorship and ad space
  • Cut costs by providing all event info in app in lieu of print materials
  • Replace expensive lead generation technology rentals with in-app tools

Automate Manual Processes and Save Time

  • Capture session attendance
  • Collect live poll and survey feedback quickly from backend system
  • Track and obtain reports for continuing education credits
  • Generate exhibitor leads on the expo hall floor
  • Integrate your other systems with the mobile app

Know Your Participants Better and Improve Future Events

  • Further your marketing goals by using live poll, Q&A and pulse responses as fodder for thought leadership pieces and follow-up by key executives
  • Crowdsource content from attendee posts and photos
  • Improve future events with feedback from survey results and insights gained from attendee behavior analytics